IKEA Wards Off ‘Spirits’ Of Rotting Food In Your Home During The Holidays
Image via Virtue
Ahead of Christmas, IKEA Denmark has teamed up with creative agency Virtue to produce a new spot reminding people on the importance of celebrating the holidays without wasting food.
The advertisement opens with spirits of food that is turning bad floating around a dark and empty kitchen. As they hover around the kitchen light, a couple holding IKEA shopping bags walks in, freaking the spirits out.
The couple is carrying a bunch of carrots in their KUNGSFORS mesh bags, allowing them to last longer due to the air circulation. They also have a RISATORP mesh basket, ensuring the fruits are always fresh, and see-through plastic containers so they are able to store leftovers in the fridge.
The commercial ends with the phrase, “Don’t let the holidays go to waste.”
It follows IKEA Russia’s anti-food waste Christmas spot, which shows discarded holiday leftovers coming back to massively terrorize a neighborhood.
[via Ads of the World, cover image via Virtue]
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