Image via Balenciaga
Luxury brand Balenciaga has launched a new clothing line, called
I LOVE PETS, for people to proclaim their love for cats and dogs.
The new capsule sports T-shirts in black, white, and pink colors with messaging like “I love cats,” “‘Meow,” “I love dogs,” and “woof woof,” emblazoned across the merchandise.
Fans can also get their paws on accessories in the line like keychains, tote bags, and jewelry.
The fashion brand will donate a percentage of proceeds from the clothing line’s sale to French animal protection charity
La Société Protectrice des Animaux.
Balenciaga has a dedicated splash page of the clothing collection, reminiscent of the ‘90s, with animated images and bright colors. The site aims to motivate customers to adopt pets from shelters, and details the responsibilities behind owning a pet. Visit it
here.
Image via Balenciaga
Image via Balenciaga
Image via Balenciaga
Image via Balenciaga
Image via Balenciaga
[via
Dazed, cover image via
Balenciaga]