Spotify has unveiled its annual Wrapped campaign, where it lists the top artists, albums, songs, playlists and podcasts that defined what its users listen to in 2020.
While is also known for its fun outdoor advertisements, the company decided to spotlight the threat facing many live music venues after the coronavirus pandemic hit. To save these music venue marquees across the country, Spotify has teamed up with National Independent Venue Association to raise funds for independent music venues.
As part of a ‘#SaveOurStages’ movement, the music platform also put up billboards of these music venues as well as big artists who had performed there before COVID-19 happened.
The campaign also features a series of “fan films” showing how users will thank artists who have helped them through work from home and social distancing requirements.
Spotify will also release a series titled My 2020 By this 7 December. The series involves specially curated playlists that feature some “vital voices of 2020” including activists Opal Tometi and podcast host Scottie Beam to name a few.