Cash App Cashes In On Fashion With Its New ‘Cash by Cash App’ Streetwear Line
Image via Cash App
Mobile payment service Cash App has launched its very own apparel collection, called Cash by Cash App.
The streetwear line, designed by the company’s Brand Studio team, features T-shirts, sweatshirts, sweatpants, hoodies, accessories, and more. The fashion collection seems to beam influence from bold, neon colors and wave patterns. The pieces are priced from US$20 to US$200.
This isn’t the first time for a non-fashion brand to produce apparel. Earlier this year, streaming platform SoundCloud partnered with independent broadcast company GRVTY to develop a fashion capsule that inspires emerging talents during the COVID-19 pandemic.
Cash by Cash App is now available on its interactive splash page. The company is set to release more pieces until 28 February 2021. Furthermore, customers that pay via the Cash App can be entitled to 25 percent discount for their purchase.
[via WWD, cover image via Cash App]
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