Image via Balenciaga
Luxury brand Balenciaga has developed a
video game, titled
Afterworld: The Age of Tomorrow, alongside its Fall/Winter 2021 apparel line.
Players can now explore the futuristic world set in 2031 dreamed up by the brand’s designer Demna Gvasalia, and preview its clothing via the in-game characters.
The video game starts with a user stepping out of a virtual store and onto a city street. You can try out the fashion items, venture into the forests and mountaintop, as well as take up challenges to receive a surprise.
The FW21 collection itself is presented in the theme of a video game. Models are rendered as animated characters with dramatic poses that are similar to action figures.
View the clothing line or play
Afterworld: The Age of Tomorrow here.
[via
Dazed, cover image via
Balenciaga]