Pentagram Develops Interactive Typeface ‘Hypha’ That Grows & Mutates Like Fungi
Image via Pentagram
Pentagram partners Jody Hudson-Powell and Luke Powell have teamed up with tech-led design studio Counterpoint Studio to create a typeface called Hypha, which is inspired by the way mushrooms grow.
The method in which the typeface is “grown” is now available as an online interactive tool, so anyone can create their own organic characters. The tool is able to generate expressive letterforms, “simulating the mycelium growth found in fungi” to allow the characters to naturally grow and mutate.
The tool was part of the identity that the Pentagram partners designed for Somerset House’s exhibition, Mushrooms: The Art, Design and Future of Fungi.
Users can enter a word and use the sliding scale to see the difference in the growth—from “regular” through “a little wild” to “overgrown.” You can also play with the various sizes, color, density of growth and its surface appearance according to your preference.
Take a look at some of the final effects the tool has created below, or you can explore it yourself here.
.@pentagram’s Jody Hudson-Powell and Luke Powell have teamed up to create Hypha – a digital tool based on mushroom growth simulation algorithms, which lets users ‘grow’ fungi-esque type https://t.co/piW3LXlclh pic.twitter.com/oyHlh3qwbY
— Creative Review (@CreativeReview) December 4, 2020
[via Creative Bloq, cover image via Pentagram]
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