Coca-Cola Honors ‘Holiday Heroes’ Of 2020 With Personalized Bottle Designs
Video screenshot via Coca-Cola
Coca-Cola has unveiled special packaging made to be customized with the names of everyday heroes from this year.
The ‘Holiday Heroes’ packaging is an extension of Coca-Cola’s famous Share a Coke campaign. The soda company will release more than 40 bottles with names of those who have contributed to helping their communities and families during the coronavirus pandemic.
Customers can take part in the campaign by sharing the local stories of unsung heroes on social media with the hashtag “#ShareACoke.” You can also visit Coca-Cola’s official website to create a personalized bottle for the special someone in your life for the holidays.
The limited-edition ‘Holiday Heroes’ bottles started rolling out on 2 December 2020, and will be available on shelves until stocks run out.
We want to learn more about how creativity and positivity kept your classes going this year. Share a compliment about an educator in your life. #TogetherTastesBetter pic.twitter.com/Qi8KQ6ogRU
— Coca-Cola (@CocaCola) December 3, 2020
Tell us a story that celebrates someone you appreciate. Whether it’s a close friend or a stranger, send a little love in the comments below. #TogetherTastesBetter pic.twitter.com/1kDgXFa39v
— Coca-Cola (@CocaCola) December 1, 2020
Who inspires you? Check out @MarcusCooks answer! #TogetherTastesBetter https://t.co/Tn2iZHIvZV
— Coca-Cola (@CocaCola) December 5, 2020
[via Marketing Dive, cover image via Coca-Cola]
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