Dole Sheds Alarming Light On Childhood Hunger With ‘Unstuffed Bears’
Image via Dole Packaged Foods
Dole Packaged Foods and independent creative agency St Luke’s have unveiled a new advertisement to highlight the global childhood hunger crisis driven by the coronavirus pandemic.
Called #UnstuffedBears, the commercial points to alarming data that one in five children around the world might go hungry this year during the holiday season.
The spot demonstrates the message with four full-bellied teddy bears and a torn-up teddy bear, with an “unstuffed” tummy, placed alone on the stairs.
The campaign encourages people to donate food to those in need, especially with the holidays nearing. Watch the video below, and learn more about the initiative here.
[via Asia One, cover image via Dole Packaged Foods]
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