Apple Thinks Like A Filmmaker & Makes Blockbusters Out Of The Ordinary In TV+ Ad
Video screenshot via Apple TV
In Apple TV+’s new campaign for its original shows, the streaming service spins the ordinary into the extraordinary with a few clever tweaks to regular stories.
Here, Apple TV helms the role of screenwriter and makes dynamic tales out of simple plots. For example, the sentence “In 1969, America lands the first man on the moon” quickly gets edited to read, “In 1969, America watches as the USSR lands the first man on the moon,” setting the stage for the alternate-history space show For All Mankind.
Viewers witness how far a little rewriting can take them. In a hilarious instance, the mundane line, “A college football coach gets a job as a professional football coach,” suddenly becomes the idea for a comedy when it is decided that the character should transition into the role of a “professional English football coach” despite only having had American football experience. This is the plot for Jason Sudeikis’ sitcom, Ted Lassos.
And a lone ship sailing across the Atlantic in World War II transforms into an aesthetically and emotionally dramatic scene once the screenwriter is convinced there should be a fleet carrying “thousands.”
The spot, now showing on broadcast and in digital platforms, aims to illustrate the creative minds behind Apple Originals. View it below.
[via AdAge, video and cover image via Apple TV]
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