Stella Artois Invites You To Savor An Intimate Xmas In Beautifully Animated Ad
Image via Mother London
Stella Artois UK has released its first Christmas campaign in five years, inviting people to take in the festive spirit together in the Life Artois.
The stylized animation, which takes cues from mid-century European posters, shows a couple eating a Christmas meal together while sipping on a glass of Chalices of Stella Artois. They enjoy the evening with their pet dog and the sound of a record player in the background.
The advertisement is set to an intimate version of Celeste’s La Vie En Rose and depicts the warmth and coziness that the couple share despite the snow-covered landscape outside.
The video, produced by creative company Mother London, is in continuation of Stella Artois’ The Life Artois campaign. The initiative encourages people to savor every little moment they have with the people who matter the most this Christmas.
“We wanted to reflect the fact that, regardless of some regulations being temporarily relaxed, Christmas 2020 is going to be much more about small, intimate gatherings than previous years,” said Ruta Ambrasaite, senior brand manager of Stella Artois UK.
“The creative therefore looks to capture the sense that, it’s who we are with at Christmas, and not how many, that makes it special, however bittersweet absent friends and family may be. At the heart of the Life Artois and the campaign as a whole, is the idea of making sure time spent together is time well spent – creating Christmas memories to look back on fondly, and stories we’ll want to retell when we are reunited,” Ambrasaite added.
[via LBB Online, cover image via Mother London]
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