Bumble Comforts You From COVID-Driven Dry Spells In Ad With Helena Bonham Carter
Image via Bumble UK
Dating app Bumble UK has teamed up with actress Helena Bonham Carter to release a witty new campaign that focuses on failed dates during the coronavirus pandemic.
Together with London creative agency The Brooklyn Brothers, the spot titled When Dating Met 2020 sees Carter sympathizing with the persistence of singles and standing up for the young woman in the commercial, who has to answer questions about her love life from her family during Christmas. She also continues to date despite 2020 being a tough year.
Carter reminds those who have failed in dating this year to stop blaming themselves.
Speaking about the ad, The Brooklyn Brothers’ creative director Cali Oliver said, “There’s this real sense of time being lost this year that’s been coupled with a specific set of pressures that come up at Christmastime.”
“There was an opportunity to do something that showed we understood – something that feels as if it’s for women, by women – and to celebrate this imperfect dating journey that so many people have been on. In showing that truth in a relatable way, you can be encouraging, optimistic and looking forward,” he continued.
[via B&T, cover image via Bumble UK]
Also check out these recent news
