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‘Santa Beard’ That Doubles As A Mask Brings On The Festive Spirit In A Safe Way

By Izza Sofia, 10 Dec 2020

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Image via Clas Ohlson

Swedish home improvement retailer Clas Ohlson has teamed up with Stockholm creative agency King to create a unique face mask fit for Christmas.

Dubbed the Beard Mask, the face covering combines a regular mask and a Santa beard in one. Apart from being a quirky costume, the piece is designed to protect you from harmful particles.

If you wish to use the beard more than once, all you need to do is replace the face mask hidden under the beard and you are good to go. The Class 1 face mask also comes with an adjustable noseband and is able to capture microorganisms in the exhaled air.

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For 149 Swedish Kroner (US$17), the mask is available to purchase at Clas Ohlson’s website as well as its physical stores.

“We wanted to find a way to celebrate Christmas but also show that we must not forget the situation we are in. This is our way of illustrating that some things can be as usual, even if others are not,” Jesper Stein, art director of King, said in a statement.





[via Ad Age, cover image via Clas Ohlson]
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