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Emo Is Not Dead… My Chemical Romance’s New Makeup Line Sold Out In Minutes

By Thanussha Priyah, 11 Dec 2020

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Image via HipDot

It looks like emo is not dead in 2020, as My Chemical Romance’s latest makeup collection with HipDot was snapped up in a matter of minutes.

The rock band is recognized for its dark and grim appeal. Now, MCR has decided to share the style with its fans through a collaboration with makeup brand HipDot.

The duo released a makeup line inspired by My Chemical Romance’s album Three Cheers For Sweet Revenge. The one-of-a-kind edition is also named after the album.

The limited-edition collection includes an eyeshadow palette (US$24), double-ended retractable eyeshadow brush (US$12), and a double-ended black liquid eyeliner pen (US$12) with two differed shaped application tips. Its packaging features emblems in line with the album, as well as red and black tones synonymous to the band’s emo aesthetics.

My Chemical Romance and HipDot also teased the new collection by posting cryptic videos on Instagram with tracks from the specific album.

Once it was revealed that the band had released a makeup collection, the items were sold out within minutes. Many fans pointed out that they weren’t able to access HipDot’s website after the product’s launch, and expressed their disappointment for not being able to get hold of the exclusive line in time.

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A post shared by HipDot (@hipdot)



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View this post on Instagram

A post shared by My Chemical Romance (@mychemicalromance)



View this post on Instagram

A post shared by My Chemical Romance (@mychemicalromance)



The My Chemical Romance makeup collab sold out in like 5 minutes, I literally stepped away from my computer for a few minutes and they were all gone 🥺 pic.twitter.com/zmcEULgHU4

— Foucault Stan Account (@Drea_Vega) December 10, 2020


my chemical romance every time something of theirs sells out in under 5 minutes pic.twitter.com/FWlmnrPjmo

— testosteroni (@ginandcasey) December 10, 2020


I'm not ok... MCR makeup collection sold out in under 4 minutes and @HipDotCosmetics didn't even have it on their website.... disappointed. #mcr #mychemicalromance

— Julia Schraml (@schramljk) December 10, 2020


My Chemical Romance had a makeup launch and it sold out instantly Im so upset 😭😭😭 pic.twitter.com/a7ucRkrUjT

— cursed enby (@KreatureKiu) December 10, 2020




[via PAPER Magazine, cover image via HipDot]
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