Pepsi Gives Thanks To Bodega Owners In Touching Holiday Campaign
Image via Pepsi
Pepsi has teamed up with Bronx natives Desus Nice and The Kid Mero of the Bodega Boys to give back to a group of very important people in New York City: bodega owners.
Bodega owners have worked long and hard to keep their stores open 24/7, especially during this critical year. To thank these individuals for the essential service they have provided for New Yorkers, Pepsi dedicated its latest holiday campaign to give back to these people.
In the campaign video titled The Bodega Giveback, Pepsi and the Bodega Boys are shown surprising Juan Valerio, the owner of JJN Corp Deli and Grocery, with a check that covers a full year of rent.
The short film highlights Valerio’s story and how he ran the store throughout the pandemic, as well as the loss of his father back in April.
“It’s something very powerful to lose what you lose what you love the most in a split second,” Valerio says in the clip. “Life goes on, and I decided to come back because he always taught me to work. Staying closed was disrespectful to him.”
In the film, Desus and Mero explain how “bodegas are the lifeblood of the neighborhood and are central to the culture of New York.”
“We’re children of immigrants-Juan’s story is our story—so we’re excited to work with Pepsi to be able to pay it forward and help him like he has done for so many,” Desus and Mero describe.
Pepsi is also surprising customers with US$100 of prepaid credits to encourage more local shopping during the festive season.
Watch The Bodega Giveback below.
[via Muse by Clio, cover image via Pepsi]
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