Sports Channel Poignantly Pays Tribute To Diego Maradona With A Soccer Ball
Image via Mercado McCann
Advertising agency Mercado McCann and Argentine pay television sports channel TyC Sports have unveiled a tribute to Diego Maradona to express their love and gratitude to the Argentine soccer star.
“Diego’s departure makes us feel like we are going through an endless mourning, it generates a wound that is impossible to heal. As a sports brand we had the need to share what we felt with the public, to comfort them and let them know that at TyC Sports we also feel that a part of us has left with him,” said TyC Sports’ chief marketing officer Mario Malvasio.
The clip, titled One Last Goodbye, shows the journey of a soccer ball traveling around the world to bid farewell. The ball passes various murals of Maradona created by fans and circles through crowds
and has a moment of peace in an empty stadium.
Mercado McCann’s chief creative officers Nico Massimino and Juan Pablo Lufrano felt the need to create a spot to tell Maradona how much his fans will miss him.
“The moment we decided along with TyC to go forward with this goodbye, we were careful to find the right tone, a message that touched people’s hearts, that felt genuine, affectionate and respectful, above all. We know that in these days there have been many tributes to Diego, but we felt that one was missing, one that is not more or less important but is key to this story,” they added.
One last goodbye #Maradona pic.twitter.com/KuJyPCVpxL
— Sensible Soccer Ltd (@SoccerLtd) December 11, 2020
[via LBB Online, cover image via Mercado McCann]
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