Pure Sh*t Manure Hopes To Be The Saving Grace Of A Very Crappy Year
Video screenshot via Pure Sh*t
One might say that 2020 has been pure sh*t, but this creative agency believes there’s a way to turn this around.
Melbourne-based online content agency Gen C is hoping to bring a positive spin to the year by launching ‘Pure Sh*t’, a wholly organic, dry and odor-free manure that gives back to those in need.
Pure Sh*t, a brand four months in the works by co-founders Jack White and Nicholas Cox, as well as Betta Grower, is available in 1.1kg (2.4lb) bags for AU$25 (US$18.90). The manure can be used for all types of garden, lawn and pot plants.
Explaining the amusing endeavor, White described in a statement via B&T, “We want people to have a bit of fun with this product… Yes, it’s a bag of sh*t… but it’s also an opportunity to have a laugh and do something good.”
Remember: always look on the bright side of life. Life’s a piece of sh*t when you look at it.
[via B&T, video and cover image via Pure Sh*t]
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