FDA’s Anti-Smoking Clay Animations Feature Tony Hawk, Terry Crews As Lungs
Video screenshot via The Real Cost
Legendary skateboarder Tony Hawk, actor Terry Crews, and Disney star Sky Katz have been enlisted for a teen anti-smoking campaign, called The Real Cost, for the US Food and Drug Administration’s Center for Tobacco Products.
The campaign was helmed by advertisement agency FCB New York. It features a series of clay animation videos of anthropomorphic lung characters voiced by Hawk, Crews and Katz.
The stop-motion clips showcase how the lung versions of the personalities were able to execute their talents immaculately in comparison to the character ‘Little Lungs’, who never fully developed because he smoked cigarettes as a teenager.
The lung of Hawk pulls off skateboard tricks, while the lung personification of Crews demonstrates action stunts. Meanwhile, Katz’s clay lungs showcase a stunning musical performance. View the lineup of videos below.
[via Muse By CLIO, cover image via The Real Cost]
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