Alaska Airlines Creates ‘Safety Dance’ Advocating Good Hygiene On Flights
Video screenshot via Alaska Airlines
Alaska Airlines has expanded its flight safety guidelines to include COVID-19 preventive measures, but rather than have your head hurting from information overload, it’ll be bopping along to an unforgettable ditty.
It seems that the airline’s employees have picked up some mean dance skills during the quarantine. They’ve come together to create an Alaska Safety Dance music video to remind passengers to mask up and wash their hands.
On the airline’s part, cabin air is cleaned every two minutes using disinfectant machines, the music video reveals. Staff will also turn away passengers who refuse to wear a mask.
The catchy song is based on Men Without Hats’ iconic Safety Dance from 1982, which fans have perceived as an anthem for safe sex, with the lyrics rewritten for the COVID era.
According to the Business Journals, the video is fronted by 11 Alaska Airlines employees, including Capt. Patrick Miller, five flight attendants, a technician, two customer service agents, a ground employee, and a cleaning team manager. The personnel danced to a minute-long routine by choreographer Anna Matuszewski in a maintenance hangar in Seattle.
The humorous commercial, created by ad agency Mekanism, quickly got the attention of multiple press outlets including CNN, USA Today, and CNET.
Sangita Woerner, Alaska Air Group’s senior vice president of marketing and guest experience, shared that the company never expected for the PSA to take off as well as it did. “It hit at just the right time when people needed something light-hearted but also something that said something about safety,” she responded in a statement via the Business Journals.
[via Boing Boing and The Business Journals, video and cover image via Alaska Airlines]
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