Nike highlights the resilience and perseverance of athletes with its You Can’t Be Stopped advertisement, the final installment of its You Can’t Stop Us campaign.
The video shines a light on various everyday and elite athletes, including Naomi Osaka, Marcus Rashford and Simone Manuel. It aims to show how these athletes are able to reach their goals once they identify their “why,” and how they have continued to stay active during the COVID-19 period.
“Honestly, I’m still figuring out what my ‘why’ is,” Osaka shared. “Right now, I go on court with the purpose of making history. I am proud to be the first Japanese person to win a Grand Slam. Of court, I like the idea of inspiring the next generation.”
Aside from the campaign, Nike also offers workouts via its Nike Training Club app and digital training classes to encourage members to work out and stay fit.