Prada Gets Existential In SS21 Campaign & The Internet Can’t Stop Meme-ing It
Image via Prada
Prada has unveiled its first campaign under co-creative director Raf Simons following his debut SS21 show back in September, and it is rather existential.
The campaign features a group of models donning SS21 Prada looks while posing against a stark white background. Each shot is overlayed with a series of obscure questions, such as “Does ‘cloud’ make you think of data or sky?”, “Is future a romantic idea for you?” or, “Is nature out there, or in here?” The questions aim to push its audience to think about the ambiguity of life.
“The questions themselves meditate on these subjects: perceptions of self, views on technology, ideas, of humanity—diversity, inclusivity, sustainability,” explained the brand in a statement.
However, internet users seem to be taking things less seriously, coming up with a series of existential tweets-turned memes that were inspired from the campaign.
Some of the hilarious tweets read, “If you’re waiting for a waiter, does that not make you the ‘waiter’? Answer at Prada.com,” “Do you look at the window, or check the weather app first? Answer at Prada.com” and “If tomatoes are a fruit then isn’t ketchup a smoothie? Answer at Prada.com.”
Read more thought-provoking responses below.
IF YOU’RE WAITING FOR A WAITER, DOES THAT NOT MAKE YOU THE ‘WAITER’?
— Iolo Lewis Edwards (@iolsi) January 6, 2021
ANSWER AT PRADA .COM
"Do you look at the window, or check the weather app first?" wow lmao
— christos (@ubicouture) January 5, 2021
If tomatoes are a fruit then isn’t ketchup a smoothie? Answer at https://t.co/KNM6UOKS0H
— Maximilian Kilworth (@MaxKilworth) January 6, 2021
One more... pic.twitter.com/PgwHNowhJr
— Simon☜ ( ʘᴗʘ☜) (@simodoho) January 6, 2021
do you
— samantha (@DECOUTURIZE) January 6, 2021
ever
feel like
a plastic
bag?
answer at prada .com
If
— 𝖕𝖊𝖙𝖊𝖗 𝖉𝖔𝖓'𝖙 (@rafsimoans_) January 5, 2021
humans
can see water,
can fish
see
air?
Answer at Prada .com
WHY DO THEY CALL IT A ‘BUILDING’ WHEN IT IS ALREADY BUILT?
— Iolo Lewis Edwards (@iolsi) January 6, 2021
ANSWER AT PRADA .COM
did any of you realise that that sweater is not just blue, it’s not turquoise, it’s not lapis; it’s actually cerulean?
— 𝒸𝒽𝒶𝓁𝓊𝓀𝓎𝒶 (@balenciogre) January 6, 2021
answer at prada .com
Why do we call it "Planet Earth" when more than 70% of the surface is water?
— Nely 🦋 (@nelinein) January 6, 2021
Answer at Prada .com
[via Dazed, cover image via Prada]
Also check out these recent news
