For an advertisement about clean filters, this one by Discount Filters is especially dirty. The spot, titled Keep It Clean, is amusing viewers with its cheeky visuals of near-naked people and smutty writing.
The campaign shows a trio of nudists with signs and filters held over their sensitive bits to “keep it clean.”
In one scene, a man dangles a filter over the lower part of his body, explaining that the brand allows custom sizes just in case a customer believes size matters.
The camera later pans over to his seemingly bare bottom-half, only to reveal his bird sculpture—one of an eagle, that is—to indicate that the filters are manufactured in the USA.
A woman also has the text “Free Shipping” and “Free Returns” over her chest, to which the man responds that they’re “two excellent and very big points.”
The third character, a senior man, has the image of low, low… prices in viewers’ heads.
The witty advertisement was created by video production company Clum Creative.