Joe Biden’s Chic Official Inauguration Merchandise Symbolizes Vibrant Days Ahead

By Mikelle Leow, 15 Jan 2021

Image via Biden Inaugural Committee

Back in September, Joe Biden and his campaign team roped in 19 American fashion designers to interpret the phrase “Believe in Better” in their own creative ways. With the Biden-Harris campaign advancing into presidency soon, the Believe in Better collection has expanded to honor their inauguration.

On Thursday, the official Presidential Inaugural Committee announced six new colorful pieces to the apparel range that envision brighter days to come. This time around, five designers were tasked to create fashion-forward items to celebrate Biden’s swearing-in.

Among the new pieces are a vivid tie-dye sweatshirt, designed by Gabriela Hearst, which is adorned with patches of the number 46 and inaugural seal on the chest and sleeve. Aurora James of African design label Brother Vellies contributed ‘46’-branded socks, while Roxanne Assoulin created beaded bracelets with slogans like “come together” and “unity.”

The entire merchandise range is produced in the United States by union workers, and every piece is priced at US$150 and under.

“We are so excited to showcase these designs to commemorate this moment to heal our nation, bring our country together, and build back better,” expressed Maju Varghese, Executive Director of the Presidential Inaugural Committee, in a statement obtained by Elle.

James shared in a statement published by Vogue, “There haven’t been a lot of opportunities to design from a place of pure joy in the past year—but this was really that moment for me. And even when these socks are vintage, sitting in my drawer, they will symbolize this moment of collective freedom.”

You can shop the entire official merchandise collection here.