7-Eleven Japan’s Misleading Fruit Milk Packaging Leaves Bitter Taste In Mouths
Image via 7 Eleven Japan
7-Eleven Japan has landed itself in controversy after customers discovered its sweet beverages have been housed in a rather deceiving packaging.
The store released a tasty drink called Tapioca Strawberry Milk, which is packaged in a see-through cup with a plastic lid on it. From its exterior, the drink looks enticing as the cup appears to show pink and red marks all over it with a layer of strawberry fruit at the bottom.
However, Twitter user @neqointegra shared a video showing that the drink isn’t filled with the enticing layer of strawberry fruit. Instead, when the cup was tilted, the drink sank to the bottom while the red mass stayed put, showing that it was a packaging trick after all. The colored marks also gave the illusion that the drink was filled with a lot more fruit that what was actually provided.
Social media users took to Twitter to comment about the drink, with one user writing, “They totally played me. I really thought it was all fruit,” while another wrote, “They’re devious geniuses.”
This was soon after the convenience store rolled out confusing packaging from a collaboration with Tokyo-based banana milk brand Sonna Banana.
Unfortunately, customers learned that the milk was packaged in a cup with the same color as the drink. Hence, it was never filled to the brim.
🍓🍓今日は #いちごの日 🍓🍓
— セブン‐イレブン・ジャパン (@711SEJ) January 5, 2021
「タピオカ練乳いちごミルク 230g」228円(税込246円)#セブンイレブン 限定！
プルプル食感のタピオカと、ゴロッとしたいちご果肉のWの食感が楽しめます💞
ぜひ飲んだ感想をリプライで教えてね😘
※首都圏(一部除く)で販売中
※沖縄除く
※その他地域は順次拡大予定 pic.twitter.com/FudTrv32KU
セブン限定の練乳いちごミルク🍓🥛
— ♡さやぴ♡ (@sayapom_melo) January 7, 2021
果肉たくさん沈んでて美味しそう→振ってみる→混ざらなくて一生懸命振る→絵だったww｡ﾟ(ﾟ´Д｀ﾟ)ﾟ｡ pic.twitter.com/Hvu9lSRWXD
私もそのバナナ騙されました〜😂更に他の商品も色で騙してきました😂😂 pic.twitter.com/m1o3H2XQRq
— わちゃ (@wachannel38) December 29, 2020
えっ、上の方中身と同じ色で塗ってある！？
— ⛩🎍とわみん@HSPの自己肯定感↑🎍⛩ (@towamin) December 28, 2020
そんなバナナ…！！！😭 pic.twitter.com/JlSYfV66cT
さっきセブンで飲み物買ったんだけど、なんか少ないなーと思ったら容器の上の方、液体と同じ色に塗ってある...えーそんな事ある？と思ったけどよく見たら商品名「sonnaバナナミルク」
— ただのお米@フラット (@kogamaruu) December 31, 2020
損なバナナミルク...確かに！
はかりおったなドちくしょー！
ってなってる pic.twitter.com/ZLMO4ObSBM
噂のsonna(損な)バナナミルク買ってきた。味は美味いよ？美味いんだから変な策を練らずに容器小さくして出せばいいのに。どうしてセブン無駄な知恵を働かせるのか。#セブンイレブン #sonnaバナナ pic.twitter.com/G4KNWDplJ3
— ぶっタク (@takuya_zoom) December 28, 2020
[via SoraNews24, cover image via 7 Eleven Japan]
Also check out these recent news
