Burberry Instills A Sense Of Hope & New Beginnings In Chinese New Year Film
Image via Burberry
Burberry has released an advertisement that celebrates heritage exploration and the outdoors with Chinese New Year headway.
The six-and-a-half-minute clip titled A New Awakening was developed by BBH China and directed by Derek Tsang. It follows the brand’s ambassadors Zhou Dongyu and Song Weilong on a journey of discovery and renewal.
The clip, which is shot among tranquil forests and magnificent mountain ranges, aims to convey a sense of hope and the idea of rebirth, which is traditionally linked to the spirit of Chinese New Year.
“This film really represents our connection as humans to the outside world and the journeys we take in life, always discovering new things in both our environment and also in ourselves,” Riccardo Tisci, Burberry’s Chief Creative Officer, explained. “I truly believe in renaissance: rebirth and new beginnings. For the new year, I think we all want to find love, balance, strength and hope – this is the real beauty in life.”
Image via Burberry
Image via Burberry
[via V Magazine, cover image via Burberry]
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