Pornhub wants to get down and earthy, and it hopes you can lend a helping hand. The adult content site has launched a ‘Sextainability’ campaign to not only educate viewers about the environment in a pleasurable way, but to also raise funds to protect the climate.
For some, learning about saving the planet can be as dry as a dry spell, so Pornhub is inviting visitors to “come together for Mother Earth” with a new ‘Sextainable Jerk-Off Instruction (JOI)’ category.
For 30 days, fans can head over to the section to watch Pornhub’s top adult stars push “sextainability.” Models Asa Akira, Kira Noir, and more tap into “dark fantasies” of saving electricity, urge viewers to go gentle on the meat, coax them to “swallow” all the food, get fans to strip down single-use plastics, and so on.
For every view of a ‘Sextainability’ video, Pornhub will donate US$0.10 to 2030 or Bust, an organization focused on empowering people to safeguard the climate.
“We all want humanity to have a happy ending!” described Laughlin Artz, executive director at 2030 or Bust.