Levi’s Brings Its First-Ever Home & Lifestyle Product Line To Target
Image via Target
Levi Strauss & Co. is stretching beyond well-fitting jeans to launch its first-ever home items, and it has chosen Target as its distributor.
The limited-edition Levi’s for Target home and lifestyle range will comprise over 100 “thoughtfully-designed, durable” home, pets, apparel, and accessory products including tableware, pillows, and quilts.
It comes when people are spending almost their entire days at home. To honor the growing desire to live more comfortably and sustainably, the range will feature more green certifications—like Fair Trade USA, GOODWEAVE and FSC Wood—and materials made from recycled goods.
Given its experience in fashion, Levi’s new Target selection will also consist of apparel in diverse sizes, with S to 4X options for men, XXS to 3X sizes for women, XS through XL for children, and 0-3M to 3T for babies and toddlers.
There’s also a clothing and accessory collection for pets of sizes XS through XL.
The home and lifestyle selection will arrive on 28 February. Prices are capped at US$150, with most items retailing for under US$25.
Image via Target
[via Washington Post and People, video and images via Target]
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