Can This Plate’s Design Encourage Your Children To Eat More Vegetables?
Image via DDB Unlimited
Vegetable brand HAK is helping parents to solve the problem of kids not consuming enough greens.
HAK, together with DDB Unlimited, came up with The Helping Plate, which helps children to eat more vegetables without them realizing it. The plate was developed based on scientific insights by Dutch University, Wageningen.
Instead of bright colors, the Helping Plate is a sleek white ceramic piece. The plate is designed this way as kids tend to mimic their parents, so if they are given dinnerware their parents would use, they might also follow what they eat.
Other features of the plate include having a bigger surface area to make veggie portions appear smaller, an indented section that houses more peas and broccoli, and a bright rim around the indentation to make greens look appetizing.
According to HAK’s marketing innovation director Nicole Freid, “children responded positively to the fact that the Helping Plate looks like a real grownup’s plate.”
“In addition, parents become more aware of ow many vegetables they have to serve to meet the requirement of 100-150 grams a day,” Fried said.
Priced at US$16 a piece, the first run of 1,000 Helping Plates are currently sold out. A second batch is said to be in the works.
Image via DDB Unlimited
[via Muse by Clio, cover image via DDB Unlimited]
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