Athletes Are Placed In Shock Collars To Prove The Accessories’ Cruelty On Pets
Images by Forsman & Bodenfors Singapore for SPCA Singapore
In line with the teaching, “Do not do unto others as you would that they should do unto you,” an appalling campaign by the Society for the Prevention of Cruelty to Animals (SPCA) in Singapore demonstrates the impact electric shock collars has on helpless dogs by having extremely strong humans wear them.
Electric shock collars, also known as e-collars, are sometimes used in pet training to correct bad behavior, punishing dogs with an electric jolt when less-ideal moves are made. According to local magazine 8 DAYS, the accessories are still in use in Singapore despite already being banned in several countries.
As part of its Teach with Kindness movement, SPCA Singapore captured the reactions of three of the city-state’s toughest athletes after triggering an electric shock from 4,500-volt dog collars. The campaign was produced pro bono by creative agency Forsman & Bodenfors Singapore, post-production firm Heckler Singapore and recording studio Fuse Adventures.
Participating in the initiative were Taufiq, who received the title of “Singapore’s Strongest Man” in 2005 and stipulates to have lifted a car before; Jon Kelly, a Spartan Elite Championship contestant; and Efasha Kamarudin, the first female boxer in Singapore who has been awarded an international gold medal.
In spite of their hardy experiences and rigorous training regimes, the trio ended up wincing in pain from the e-collars, unable to withstand the jolts delivered by them. The moments were captured in posters along with a film, which showed the athletes’ reactions in slow-motion.
With these examples, SPCA Singapore hopes to encourage the use of friendlier, force-free techniques on pets, as well as rally locals to sign a petition against cruel training methods.
“These top athletes endured the shocks to raise awareness of this important issue so that animals could be spared the pain,” shared SPCA executive director Jaipal Singh Gill. “We thank them for their sacrifice.”
Image by Forsman & Bodenfors Singapore for SPCA Singapore
Image by Forsman & Bodenfors Singapore for SPCA Singapore
[via 8 DAYS, images by Forsman & Bodenfors Singapore for SPCA Singapore]
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