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IKEA Makes Flat-Pack Delicious With A Chocolate Moose To Assemble Yourself

By Mikelle Leow, 09 Feb 2021

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Image via IKEA

You’ll have to build your table before you can use it, and now, you’ll need to assemble your snack first before eating it too. IKEA is making flat-pack a sweet affair by releasing a milk chocolate treat in line with its core of self-assembly so you can “play with your food.”

The BELÖNING chocolate item arrives with three parts—antlers, a head and body, and legs—that, when fixed together, form the shape of a moose. Whether that’s a pun on chocolate mousse is unclear.

IKEA details that the snack is made of cocoa that has attained UTZ certification, which verifies that ingredients have been sourced sustainably from rainforests.

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Just make sure to put your treat together with clean and fairly cool hands, because there are no Allen keys in this world that can tighten a melted piece of chocolate in place.


Video via IKEA


Images via IKEA



[via Hunker, images via IKEA]
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