Coca-Cola Unveils New Bottle Size Made Of 100-Percent Recyclable Materials
Image via Coca-Cola
Coca-Cola is launching a new bottle size for the first time in 10 years.
However, what makes the bottle even more special is that it is made of 100-percent recyclable material. The new 13.2-ounce recyclable bottle is set to hit shelves starting this month.
The latest move is the company’s commitment to reduce new plastic waste. It is hoping that the size will draw in younger consumers who are seeking a much more sustainable packaging.
The new bottle will be available in stores starting this month in selected states including New York, Connecticut, California, and Florida. The new size will carry sodas like Diet Coke, Coke Zero Sugar, and the classic Coca-Cola. However, do take note that the bottle cap and label will not be made out of recycled materials.
The recycled plastic material will also be incorporated in 20-ounce Coke and Diet Coke bottles, which will be available in New York, California, and Texas this month. It will also be featured in Dasani and Smartwater packaging in selected locations in the upcoming months. These recycled bottles will feature the slogan “Recycle Me Again.”
Coca-Cola often found itself in the spotlight for contributing to the accumulation of environmentally damaging plastic waste. In 2019, the company was named the “world’s No. 1 plastic polluter” by the environmental company Break Free From Plastic.
In an aim to be a greener company, Coke announced its World Without Waste initiative in 2018. It aims to collect and recycle one bottle or can for each one it sells by 2030.
“Given our scale and resources, we realize our unique opportunity and clear responsibility to make a positive difference in the global plastic crisis, bringing us closer to our ambitious World Without Waste goals,” said Alpa Sutaria, vice president and general manager of sustainability in Coca Cola’s North America.
Image via Coca-Cola
Image via Coca-Cola
Image via Coca-Cola
[via USA Today, cover image via Fotazdymak / Shutterstock.com]
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