Mango Debuts Natural, Sustainable Store Design Echoing Mediterranean Landscape
Image via Sorbis / Shutterstock.com
Fashion retailer Mango has revamped its store concept. Taking cues from Mediterranean styles as well as changing consumer patterns, the retail locations will now be equipped with sustainable and energy efficiency at the forefront.
Outlets will be fixed with energy-saving lights and temperature control options, in addition to having neutral paint hues and artisanal raw materials. The natural tones are meant to represent nature and the Mediterranean landscape, giving the stores a warm, cozy look.
Raw materials to be featured in the locations include ceramic, cement, marble, wood, leather, and esparto grass.
Other changes to the brand’s environmentally-minded physical locations include an expanded click-and-collect area, larger fitting rooms, a concierge station, and cash desks on all the floors.
Stores will also be equipped with in-store analytic technology, which will show real-time data about clothing availability. There will also be an area of the store dedicated to showcasing exclusive online collections that customers can try on in the store.
“Through this new store concept, we aim to reflect the essence of the brand. Mediterranean culture forms part of all we do as a brand and those of us who are behind the brand, so we want to approach our customers with this philosophy,” said Mango’s creative image director Jan Rivera.
The first sustainably-designed Mango store is set to open in Düsseldorf, Germany come March in a “green building” with vegetation lavishly covering its façade.
Mango has also announced that its store will continue the company’s recycling efforts through its partnership with Moda re-, which collects used clothing and shoes that would otherwise be thrown away.
View images of the new brick-and-mortar store here.
[via Fashion United, cover image via Sorbis / Shutterstock.com]
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