Amazon Gets Called Out By Bag Maker For Copying Its Design In Witty Sketch
Left image via Peak Design, right image via Amazon
Bag and camera gear maker Peak Design has called out Amazon in a cheeky manner after discovering a similar design to its camera bags on the marketplace.
Peak Design shared a video titled A Tale of Two Slings, comparing its Everyday Sling to Amazon Basics’ camera bag with the same name.
“It looks suspiciously like the Peak Design Everyday Sling, but you don’t pay for all those needless bells and whistles,” the narrator in the video declared, referring to the company’s research and development, lifetime warranty and commitment to factory workers, and use of recycled materials. “Instead you just get a bag.”
The clip then showed a “dramatization” of the Amazon Basics team tracing the design of the Everyday Sling.
The prices of the bags are different, as expected. The Peak Design bag costs US$80, while the Amazon bag will set you back for US$21. “Whichever one you buy, you’ll get exactly what you pay for,” the narrator continued.
“I’d like to think that the purchaser of a Peak Design bag over the Amazon Basics bag indicates caring at a deeper level,” Peak Design’s CEO Peter Dering shared. “I might be caring for the environmental journey that we are on. Whatever it is, it means something to some people, and it means less to others. For every customer, this decision is up to them.”
According to the company, it could have taken legal action against Amazon due to infringement of intellectual property but chose to release a tongue-in-cheek video because a lawsuit might mean less to consumers and employees.
Image via Peak Design
Image via Peak Design
Image via Amazon
Image via Amazon
[via PetaPixel, cover image via Peak Design, Amazon]
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