Lacoste Taps Bruno Mars For A Groovy Fashion Line That Blends Sports & Luxury
Image via Lacoste
Lacoste has teamed up with Bruno Mars to launch the singer’s first fashion collaboration.
For the clothing line, Lacoste partnered with what Mars calls his designer alter ego, Ricky Regal. The singer explained that when he is singing on stage, he is known as Bruno Mars, but when he is “making lavish luxurious garments, I go by Ricky Regal.”
The range is inspired by a “lust for life and an entrepreneurial Midas touch,” Lacoste described. It combines Mars’ enigmatic personality with the brand’s flair of sports and luxury.
Commenting on the collaboration, Mars said, “I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said, ‘Bruno you can do whatever you want.’ The respect of such creative freedom coming from a heritage fashion house was an honor.”
The 1970s-inspired Lacoste x Ricky Regal collection features men’s and women’s clothing, as well as footwear. The casual yet stylish pieces include tracksuits, shorts, polo shirts, t-shirts, pants, socks, and sunglasses. Expect to see disco-ready patterned shirts, pinstripe shorts, and aviator sunglasses.
The pieces come in striking colors, including mustard yellow, green, purple, red, and tie-dye patterns, all on velvet, silk, and cotton fabrics.
The collection was launched on March 5 at select retailers, and at Lacoste stores and online on March 8.
[via Complex, cover image via Lacoste]
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