Greenpeace’s Beguiling Ads Imagine Plastics As One With The Earth
Image by Cheil Worldwide Chile for Greenpeace, via Ads of the World
Plastics are clogging up land and water. This is especially true in Chile, which is one of the greatest producers of plastic waste in Latin America. According to nonprofit Fundación Chile, 990,000 tons of plastic are consumed each year—and the country’s ecosystems are now visibly impaired by the pollution.
Environment protection organization Greenpeace illustrates plastic’s overwhelming effect with The Nature of Plastic, a series of photos depicting real sites of nature in Chile. Except, instead of lowlands and clear water, the “satellite” images are constructed using pieces of plastic.
The imagery aims to demonstrate how plastic has infiltrated—and dominated—Chilean landscapes, even those of protected environments. The stunning campaign was created by marketing agency Cheil Worldwide Chile.
The prints were put up in transportation channels around the city with an accompanying QR code, which commuters can scan to find out how they can stop the spread of plastic in nature.
Image by Cheil Worldwide Chile for Greenpeace, via Ads of the World
Image by Cheil Worldwide Chile for Greenpeace, via Ads of the World
Image by Cheil Worldwide Chile for Greenpeace, via Ads of the World
Image by Cheil Worldwide Chile for Greenpeace, via Ads of the World
[via Ads of the World, images by Cheil Worldwide Chile for Greenpeace]
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