Polaroid Debuts Lacoste Instant Camera, While Lacoste Unveils Polaroid Clothing
Image via Lacoste
Oh snap, said the instant camera and the crocodile. In a quirky and nostalgic tie-up for Spring 2021, Polaroid and Lacoste have launched a camera and apparel inspired by one another’s classic branding. Its fun factor is cranked up in hopes that everyone can “leave 2020 behind.”
As shared by PetaPixel, the collaboration includes a green and red Polaroid 600 instant film camera modeled to look like Lacoste’s crocodile logo when the cover is lifted. The cheeky gadget is priced at €150 (US$180) on the Lacoste Europe online store.
Image via Lacoste
The bulk of the partnership comprises Technicolor tracksuits, sweatshirts, T-shirts, swimming trunks, and more decked in photo prints and interpretations of Polaroid’s rainbow logo, which was designed in 1963. The Lacoste Live x Polaroid apparel encapsulates “saturated palette, warm colors, cult and intimate moments,” according to a press release shared with DesignTAXI.
The lookbook is aptly captured in Polaroids, and an accompanying stop-motion jigsaw puzzle film by photographer Simon Schmitt previews the cheerful pieces in a spirit reminiscent of the 1970s. Advertising agency BETC helped with the colorful campaign.
In addition, Lacoste and Polaroid have created an Instagram filter for filmophiles keen to snap Stories with a similar vibe.
The Polaroid-themed clothing is now available online and in selected outlets across London, Milan, New York, Paris, and Shanghai. Glimpse at the vibrant campaign shots below.
Image courtesy of BETC and Lacoste
Image courtesy of BETC and Lacoste
Image courtesy of BETC and Lacoste
[via PetaPixel, images via Lacoste]
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