100+ Taiwanese People Rush To Officially Change Names To ‘Salmon’ After Ad Stunt
Image via Shutterstock
Residents in Taiwan are going to great lengths to get their hands on sushi for free. They are officially renaming themselves “Salmon” to take advantage of a restaurant promotion.
In an episode dubbed as “Salmon Chaos,” around 150 residents have flocked to government offices to officially change their names as a result of a promotion by restaurant chain Sushiro. The chain announced that it would give away free sushi to anyone whose name included the characters, “Gui Yi,” which means “salmon” in Chinese, a key ingredient in the delicacy.
The diner, along with five other guests, could get a meal for free—as long as they prove the name change with their official ID.
The promotion prompted a rush in the name change at household registration offices across Taiwan.
Now, Taiwanese officials are stepping in and urging people not to change their name to “Salmon.” According to Taiwan’s Name Act, residents are entitled to change their names up to three times.
“This kind of name-change not only wastes time but causes unnecessary paperwork,” deputy interior minister Chen Tsung-yen told reporters. “I hope everyone can be more rational about it.”
One university student who changed his name reportedly told a local news channel that he has taken advantage of the promotion and “[eaten] more than $TW7,000” (US$317) worth of sushi. He added the characters “Bao Cheng Gui Yu,” to his name, which means, “Explosive Good Looking Salmon.” Other salmon-themed names reportedly inspired from the challenge include “Salmon Prince,” “Meteor Salmon King,” and “Salmon Fried Rice.”
[via ABC, cover image via Shutterstock]
Also check out these recent news
