adidas Recruits Kermit The Frog As Face For Sustainable Stan Smith Sneakers
Image via adidas Originals
“Being green isn’t about what’s easy,” Kermit the Frog says in a new campaign by Johannes Leonardo for adidas Originals.
Kermit the Frog stars alongside tennis legend Stan Smith to highlight a more environmentally-sustainable iteration of the Stan Smith sneakers. The advertisements bring together Kermit and Smith for a hang in the park, with 10-second teasers that complement the film.
The 60-second commercial, narrated by Kermit, explains how daunting it can feel to address a massive issue such as climate change through small actions. It then introduces the new line of Stan Smith sneakers, which incorporate adidas Primegreen material made from 50-percent recycled content and recycled rubber sole.
The new line is part of the brand’s commitment to eliminate plastic waste, pledging to be “using 100-percent recycled polyester in our products by 2024.”
The full-length spot also references Yoda, Groot, and the Incredible Hulk, and includes appearances by the likes of actress Yara Shahidi and digital architect Iddris Sandu.
[via Muse By Clio, cover image via adidas Originals]
Also check out these recent news
