Pornhub Branches Out To Selling… Spray Paint With Street Art-Themed Product Line

By Mikelle Leow, 14 Apr 2021

Image via Pornhub Apparel

There’s a thin line between artistic and sexual expression. To Pornhub, the one thing to tie them together is its quintessential ‘Pornhub Orange’.

The shade features in the adult platform’s new streetwear collaboration with independent art supplies brand Art Primo. The iconic ‘Pornhub Orange’ accentuates a T-shirt, hoodie, long-sleeved top, and tote bag. Most importantly of all, it’s the only color available in an exclusive can of spray paint.

With the new Pornhub-branded spray paint can, viewers can spread the seed of the signature orange into the real world. They’ll first have to shake it hard, and then brace themselves—for it’s going to get messy.

Emblazoned across the merchandise is a near-monochromatic illustration, created by Dan Climan, of a Pornhub model, her features highlighted in the unmistakable orange.

“Pornhub has become the standard and an instantly recognizable classic in itself. The shade used for the spray paint is iconic; this orange is undoubtedly Pornhub Orange, and we sought out to craft a unique new tool for anyone to foster creativity and self-expression,” Climan explained in a press release. “I really wanted to elevate this timelessness with the graphic design of the can. It’s quite minimal and, with everything being so flashy these days, I think the design will stand out for its simplicity.”

“Both graffiti and pornography invite the viewer to follow the artist on a voyage of self-expression and exploration,in the most non-conventional of ways and without apology. Because of this, Pornhub was a natural choice for our first-ever crossover launch,” explained Anne Greebich of Art Primo.

The promotional shoot for the campaign spotlights graffiti artists Goog, Karma, Easy, Nep, and Seo tagging areas around New York City. Also featured are adult stars Abigail Mac, Alexis Tae, Asa Akira, Autumn Falls, Andrea Martinez, Britney Amber, Chiara Charles, Janessa Brazil, Kira Noir, LAYA, Toya Tickles, and Zoë Kestan.