Kellogg’s Creates Heart-Shaped Cereal Coated In Glitter Dust For Pride Month
Image via Kellogg’s
Kellogg’s and for-LGBTQ+ media acceptance group GLAAD have come together to introduce a new type of cereal in honor of Pride Month 2021. The Together With Pride cereal aims to celebrate everyone having a seat at the table.
The cereal company first partnered with GLAAD in 2019 to create an All Together Cereal. The pride-fueled box was filled with six kinds of cereal, including Frosted Flakes, Froot Loops, Rice Krispies, Frosted Mini-Wheats, Raisin Bran, and Corn Flakes.
The new Together With Pride cereal marks the extension of the existing collaboration of the duo. The new offering looks similar to Froot Loops, but it comes in the shape of hearts. The colorful pieces are berry-flavored and topped with edible glitter.
The cereal will be available to purchase in select retailers beginning mid-May, with each 7.8-ounce box being priced at US$3.99.
Kellogg’s will also be donating US$3 to GLAAD when you upload your box purchase and receipt to the Kellogg’s Family Rewards site.
Image via Kellogg’s
[via Redtri, cover image via Kellogg’s]
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