Heinz Uses Food To Prove It Doesn’t Need A Logo Or Name In Ketchup Ads
Image via Rethink
Heinz has turned a series of foods into its keystone logo in a clever new campaign.
The company teamed up with creative agency Rethink for a series of stunning visuals that shows foods best paired with its ketchup, like fries, burgers, and hotdog buns.
The foods take on the shape of Heinz’s keystone dispensers in a delicious new way. The campaign is absent of the usual Heinz branding, but with Heinz ketchup strategically topping the classic snacks, viewers should instantly be able to tell that the advertisements are from Heinz.
“Heinz is the originator. It’s the Ketchup,” Daniel Gotlib, associate director, brand building and innovation at KraftHeinz said. “Earlier this year, we launched the Draw Ketchup campaign, where we anonymously asked people to simply draw ketchup. What we saw, time and time again, was that people drew the iconic Heinz bottle. That intuitive association with the Heinz logo crystallized our approach for this campaign.”
Image via Rethink
Image via Rethink
[via LBB Online, cover image via Rethink]
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