Game Company Takes Ads To New Heights, Creating Trailer In Sky With 1,500 Drones
Image via Shutterstock
Shanghai-based online entertainment company Bilibili has wowed the public with its stunning marketing drive.
Bilibili launched 1,500 droned into Shanghai skies to commemorate the first anniversary of a Japanese video game’s launch in China. The brilliant aerial dance of the drones brought the characters of the role-playing game Princess Connect! Re: Dive to life and narrated how the game worked.
According to Tech Times, the choreography was related to the game itself. It also ended with the drones forming a giant scannable QR code in the sky, prompting viewers to download and install the game on their smartphones.
Drone light shows are the perfect intersection of technology, and, of course, marketing. Watch the display below.
For those that remember, Bilibili also did a similar event for the launch of the game last year where they put a QR code on their HQ building. https://t.co/BPypz71xBB
— Daniel Ahmad (@ZhugeEX) April 18, 2021
[via Tech Times, cover image via Shutterstock]
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