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What: Olympic logo
Who designed it: Charles Pierre de Frédy, Baron de Coubertin
When: 1913
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If you like it, you should put a ring on it. Pierre de Coubertin—a French aristocrat, advocate of physical education, and would-be founder of the modern-day Olympic games—liked the idea of the world unifying in the name of sports so much, he illustrated five interlocking rings, each representing a continent.
The world-famous logo only made its debut in July 1913, nearly two decades since the International Olympic Committee (IOC) was formed. It first appeared on the founder’s letterhead during preparations for the 20th anniversary of the modern Games, and finally became the official branding for the Olympics and “the
final step in the Olympic revival” in 1914.
“He drew and colored the rings by hand,” the IOC
noted.
Five linked, identically-shaped rings, each bearing a different color—blue, yellow, black, green, and red—were illustrated against a white background. In Coubertin’s words, the rings
denote “the five continents united by Olympism,” namely Africa, the Americas, Asia, Europe or Oceania. However, it is reported that he
never specified which hues represent which continents.
The selection of the colors is an especially thoughtful detail, as they all recur in flags of the world.
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“These six colors can be combined to represent all national colors, without exception: Sweden’s blue and yellow;
Greece’s blue and white; the tricolors of France, Great Britain, America, Germany, Belgium, Italy, and Hungary,” Coubertin
explained in 1914. “Spain’s yellow and red stand alongside newer nations like Brazil and Australia, as well as ancient Japan and young China.”
With physical borders up, the long-standing Olympic rings could serve as a timely renewal of vows for unity.
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[via
International Olympic Committee,
Mental Floss,
ThoughtCo.com, images via various sources]