Dole Enlists Artist Who Ate $120K Banana Art To Create NFTs For A Healthy Cause
Image courtesy of Dole
The Dole Sunshine Company, whose offerings are commonly spotted in supermarkets, is partnering David Datuna – “The Hungry Artist” who ate a banana at Art Basel Miami 2019 – to create a non-fungible token (NFT) collection. This is part of the brand’s goal to make nutritious foods accessible to over one billion people.
As per a press statement, Dole’s ‘Sunshine for All Cities’ initiative helps bring food and education to underserved food deserts around the country.
Proceeds from the sale of the NFT series will go to Boys & Girls Clubs to fund nutrition and hunger-focused programs, including Dole’s very Sunshine for All Cities. The company hopes to raise enough funds to expand the program beyond Baltimore via education programs and pop-up farmer’s markets.
“Our promise to provide access to good nutrition to one billion people by 2025 is one we know cannot be accomplished alone. This is why we seek out partners like David Datuna and the BGC that are closely aligned with our values,” said Pier-Luigi Sigismondi, Global President, Food and Beverages Group.
David Datuna will be creating a five-part NFT collection inspired by the intrinsic connection between nutrition and food security. The NFTs are said to represent “people coming together to take a bite out of hunger.” There will be four original artworks, with the fifth and final piece being a pop-art montage of the first four.
These first four images of the NFT series will go on sale on Rarible starting May 6, with the fifth physical montage piece going under the hammer till May 8. It has a starting price equivalent to US$10,000, Forbes reported. The montage will be on display in a virtual art gallery, Decentraland, as well as at a physical location in New York.
In addition to tackling the issue of food scarcity, Dole is also working to limit the environmental impact of this NFT sale. It has partnered with decarbonization advisor Aerial to ensure a climate-positive solution is reached.
To follow the auctions, visit the official site here.
[via Dole and Forbes, cover image courtesy of ]
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