Burger King Trials Eco-Friendly Packaging For Items Most Commonly Used By Diners
Image via Business Wire
Burger King has announced that it is planning to launch an eco-packaging pilot program, specifically targeting eight of its most-used items, including forks, spoons, knives, straws, drink lids, fry containers, Whopper wrappers, and napkins.
This trial run will be rolled out to 51 company-owned restaurants in Miami, where the fast-food giant is headquartered. Burger King will be partnering up with Coca-Cola and Kraft Heinz for this pilot program.
According to the press release, the greener alternatives being used are made with a plant-based plastic, cPLA, while the napkins will be made using 100% recycled fiber.
As for the fry containers, Burger King will use renewable unbleached virgin paperboard, and the new Whopper wrappers will use 13% to 34% less paper.
“Sustainable packaging is a cornerstone of our Restaurant Brands for Good journey, and this new pilot represents a huge opportunity for us to make a difference,” said Matthew Banton, Head of Innovation and Sustainability, Burger King.
Through this program, Burger King hopes to reduce 910 metric tons of greenhouse gasses per year, and eliminate an additional 500 to 1,500 metric tons of paper waste across the country.
Turns out, Burger King’s packaging redesign isn’t merely aesthetic.
Image via Business Wire
[via Fast Company, images via Business Wire]
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