McDonald’s Built A Space Station Movie Set Just To Advertise A Chicken Sandwich
Video screenshot via McDonald’s Poland
By now, you’ve probably seen how passionate fast-food chains can be about chicken sandwiches. Some play tongue-in-cheek games to claim superiority over rivaling restaurants. Others, like McDonald’s, take things much further—think light-years away.
In Landing, a new suspenseful film by McDonald’s Poland and advertising agency DDB Warsaw, some astronauts are seen preparing to land their spacecraft on Earth. However, they—and all the people watching at the mission control center—are quickly shaken by a loud, unsettling noise, implying that something might have gone wrong with the spacecraft.
“Houston, we have a problem,” one of the astronauts forewarns as the spacecraft nosedives into Earth’s atmosphere.
Thankfully, and frustratingly, the crew finds out that the sound comes from the crunchy Supreme Crispy Chicken sandwich.
The cinematic video appears as if it was shot from space, and that’s because DDB Warsaw pulled all the stops to recreate American space missions from the 1970s. In fact, the remarkable mission control room set in the advertisement was created as a near-exact replica of the one in the Space Center Houston by set designer Giorgos Stylianou-Matsis. McDonald’s Poland also enlisted Polish director Maciek Kowalczuk to helm the film.
[via Ads of the World, video and cover image via McDonald’s Poland]
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