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Pepsi-Inspired Rolex With ‘Cola’ & ‘Ice’ Gives A Luxury Timepiece A Zesty Update

By Mikelle Leow, 25 May 2021

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Image via Browns Fashion

Pepsi gets supersized to high-fashion excellence with a customized Rolex watch inspired by the cola.

The luxe Rolex Ice Cold Pepsi GMT-Master II, brought to effervescent life by London-based watch customization brand 777, features a familiar pairing of orange and green fancy cut stones, reminiscent of the refreshing gradients of cola and ice. Together, they make up 13 carats.

Meanwhile, a 40mm stainless steel case bottles the timepiece with 20 carats of cut pavé diamonds.

All this comes at a price. The sparkling, tall drink of opulence retails for US$152,369 on designer fashion boutique Browns Fashion. Gulp.

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Image via Browns Fashion


Image via Browns Fashion


Image via Browns Fashion



[via Highsnobiety, images via Browns Fashion]
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