Warner Bros. & Discovery’s New Logo Brings Microsoft WordArt Wartime Flashbacks
Image via Warner Bros. Discovery / PR Newswire
This week, Discovery, Inc. announced a new global entertainment company that will combine WarnerMedia and Discovery assets: Warner Bros. Discovery. With this name, the duo hopes to “honor, celebrate, and elevate the world's most-storied creative studio in the world” alongside Discovery’s “high-quality, global nonfiction storytelling heritage.”
However, according to Variety, its logo design for the new joint venture has drawn flak from users online. Observers claimed that the logo looked “amateurish,” likening the wordmark to something students used to create on Microsoft’s WordArt for school presentations.
Many Twitter users replied to the unveiling of the logo with the infamous “graphic design is my passion” meme, with others asking if it “was a joke.”
However, the design released this week isn’t the final design. Discovery called it an “initial word mark,” hinting that the logo could be revamped in the near future.
With the ire the branding has drawn on social media, it won’t be surprising if the final logo design looks completely different.
Take a look at some of social media’s most humorous takes below.
— Walt’s Frozen Head ❄️ (@WaltsFrzenHead) June 1, 2021
Clippy helped me make something similar on WordArt.
— Invest and Hold (@investandhold) June 1, 2021
— Wesley Miller (@getwired) June 1, 2021
They really just picked from Word Art didn't they. pic.twitter.com/a5Cz4EUjPz
— Margot Wood *preorder FRESH!* (@margotwood) June 1, 2021
it looks like you're making a logo, would you like some help? pic.twitter.com/7PLDImMpTY
— Liam J. Holland 🥸 (@LiamJHolland) June 1, 2021
— Jeff Fecke (@jkfecke) June 2, 2021
"But what shall we call it," pondered the greatest minds in entertainment and business ever assembled... pic.twitter.com/VQCX3sQCMf
— James Willems (@JamesWillems) June 1, 2021
How to make the new Warner Bros. Discovery logo starter pack pic.twitter.com/TVpEtsSoP9
— Daily Power⚡️Rangers 💚#RitaStan #Pride2021🏳️🌈 (@DailyPowrRangrs) June 1, 2021
[via Variety, cover image via Warner Bros. Discovery / PR Newswire]
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