Wendy’s Creates A Full, Professional Ad Out Of A Child’s Adorable Storyboard
Video screenshot via Wendy’s
Last week, Twitter user Megan Jantos tweeted that her son Julien is Wendy’s “biggest fan,” even sharing an advertisement storyboard and script he had created for the fast-food chain.
In a huge surprise for the young superfan, Wendy’s made his storyboard ideas come to life in just seven hours.
The chain’s advertising team got to sourcing stock footage, score music, and even secured “approval from his mom to bring Julien’s artistic vision to life,” said Wendy’s CMO Carl Loredo.
According to PR Week, that same evening, Wendy’s tweeted the entire advertisement, along with Julien’s storyboard sketch that inspired each shot.
The advertising team even kept the little boy’s typos, like “keckup” and “musterd” for some extra awws.
Take a look at Julien’s impressive storyboard, as well as Wendy’s adaptation below.
Thank you Julien https://t.co/yAXWlcjoe8 pic.twitter.com/42jvTo4e68
— Wendy's (@Wendys) June 5, 2021
[via PR Week, video and cover image via Wendy’s]
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