Image via Business Wire / Burger King
This Pride Month, Burger King is making its support for the LGBTQ+ known, while subtly taking a dig at rival restaurant chain Chick-fil-A.
The latter has had issues with the LGBTQ+ community, with some members of the community even choosing to boycott the chain. According to
CNN, Chick-fil-A has previously had a history of donating to organizations known for being anti-LGBTQ+.
Now, with the launch of its new
Ch’King chicken sandwich, Burger King has pledged to donate 40 cents of every sale this month to the Human Rights Campaign – the largest LGBTQ+ civil rights organization in the US.
In a tweet promoting the cause, Burger King said it’ll be making these donations “even on Sunday,” another jab at Chick-fil-A whose restaurants don’t open on Sundays.
Get caught up with the fast food drama below.
[via
CNN, cover image via
Business Wire / Burger King]