Facebook Rolls Out Shops In WhatsApp, So You Can Buy As You Text
Image via Facebook
Since Facebook bought over WhatsApp, it’s been slowly integrating more of its features into the messaging app. Now, users can make purchases on WhatsApp just like they do on Facebook, with the introduction of Shops on the platform.
With many companies already using a business account on WhatsApp to attend to customers, Shops could be the added convenience needed to covert queries into sales. Users will be able to view a brand’s products directly from the WhatsApp app, much like how the Instagram shopping feature works.
Over 300 million monthly visitors use Shops at the moment, according to Facebook, and that number is expected to rise exponentially following the WhatsApp integration.
The Next Web reports that the feature will be rolled out soon in “select countries,” though Facebook has yet to specify which countries will get the first look.
Soon, you’ll be able to text a friend about an outfit you’re coveting and buy it within the same messaging app.
[via The Next Web, cover image via Facebook]
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